School Name

Department Name

UAPB Department of Multimedia Communication

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CONTACT US
________________________________

Dr. Ann White
Interim Director

Phone: 870-575-8206
Address:
1200 N. University Dr
Mail Slot 4937
Pine Bluff, AR 71601



Main Content



Want to work in a rapidly changing media landscape? Your ability to create content and present it through a variety of communication platforms will be essential. Your time in the Department of Multimedia Communication will be devoted to learning a diverse set of skills in journalism and public relations with hands-on projects from the start that will help you build a professional portfolio.

Learn more about our degree options below to decide which path is right for you.
Print Journalism Option

The Print Journalism Option prepares students to work as journalists and news practitioners who generate, research, write, and produce newsworthy content for print media. Students who complete the program will be prepared to work for newspapers, magazines and online media.

View curriculum

Broadcast Journalism Option

The Broadcast Journalism Option prepares students to work in the areas of broadcast journalism. This includes radio, television and online media. Student who complete the program will have the skills needed to prepare broadcast news copy, work behind the scenes and create other types of broadcast programming.

Public Relations Option

The Public Relations option prepares students seeking a career as communication or media specialists in profit and/or non-profit organizations. Students will learn to build and maintain good relations, public understanding and reputations for various types of organizations. The degree is ideal for those with strong communication skills who can work in various problem-solving situations under pressure as a team player. The option also prepares students for graduate study.


Career Opportunities 

Journalism
Newspapers and some other print media hire students who can write and analyze the news. Many journalism jobs have migrated to online platforms and there is an increasing number of journalists who report news on multiple media including written content, video and photography. Students in our department get experience in all these areas and some majors become TV, radio anchors, newspaper reporters or social media specialists. Others focus on some of the more technical aspects of reporting such as behind the camera, as sound technicians and in editing.

Public relations
Public relations uses many skills gleaned in mass communications classes. This career uses writing and editing skills, as well as ones in marketing. PR professionals get their message out through the media via press releases, story pitches and video footage that can be used by news outlets and events for members of the media.

Department of Multimedia Communication
University of Arkansas at Pine Bluff  | 1200 N. University Drive, Mail Slot 4937 | Pine Bluff, AR 71601
Dr. Ann White, Interim Chair | (870) 575-8206 | whitea@uapb.edu