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Whether your site is new or already exists, this guide will help you determine ways to optimize it.

Plan Your Site

  • Identify your audience(s)Define your site goals
  • Use your goals and audiences to choose content types
  • Write content to engage and inform
Compile the information you’ve gathered into a report that outlines your objectives, key messages, and your target audience(s). Keep it simple – use bullet points to highlight key points. Be sure to include areas of concern you wish to focus on, core messages to position on the site, your target audience, desired outcomes.

Prepare Your Content

  • Review your goals and audience(s)
  • Decide what content to should be included in your site
  • Create an outline for your site's structure - how will you organize your information?
  • Outline your site structure (site map)
  • Select the appropriate content type for each section of information on each page. Make sure the content you include meets your site’s overall goals and that you are providing your audiences with information they need.

Post Your Content

You have the option to send your content to the web administrator for posting, or maintain content on your own. Maintaining content on your own requires being trained to use the content management system. 

Types of Content

Rich Text  or plain text format (rtf). Text styles such as bold and italics should be specified. The font should be left in a generic format (i.e. Arial, Times New Roman).
Images JPEG, GIFor PNG 
AVI, MOV, DIVX, FLV, M4V, WMA or Flash
Documents PDF or any Microsoft Office format (i.e. Word, Excel, PowerPoint)

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Free Stock Photography

It is illegal to use images from another website without paid licensing or their express permission. To aid in your search, listed below are links to sites that offer rights-free, royalty-free stock photography. The images shown on their sites fall under creative common licensing, allowing you to use them without reference or cost. Rights-managed images can only be used with the express permission of that respective company/agency (i.e. Shutterstock, Corbis, etc.).

Broken Link Checker

Want to make sure your urls are correct? Use this free tool below to make sure everything is accurate.

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The design and content of active public Internet pages accessible via the domain are subject to review and approval by the Web Administrator.
All areas affiliated with the University of Arkansas at Pine Bluff must located at the main domain, 

Every UAPB academic department and administrative office with an active public webpage (or pages) accessible via the domain must review that page (or pages) before the beginning of each semester or summer session to ensure the information is accurate and up-to-date.
Every dean, academic department chair and administrative office head is responsible for certifying each review, which may be conducted by a staff member or committee appointed for that purpose.
Every dean, academic department chair and administrative office head is also responsible for appointing a designated Web Content Provider (WCP) responsible for submitting revision’s and/or updates for the departments web pages.
Failure to follow these policies may result in the removal of any unauthorized or incorrect information posted on the domain.
Web Page Levels of Content and Responsibility
University Web pages contain official university information and are in direct support of the university's mission. Examples include but are not limited to the catalog, faculty/student handbook, university directory and information about the campus, financial aid, admissions and institutional advancement.
All information found on other domains is considered to be unofficial information and cannot be claimed as official university policy.
Departmental Web pages include information encouraged by the university but maintained by web content provider. All departmental Web pages are in direct support of the university's mission. Examples include but are not limited to academic departments, student services, campus events, athletics, administration, and other informational resources.   Information on these pages is submitted by the Online Content Providers (OCM) in each department with technical services support as needed. Information on these pages is the responsibility of the department head/chair and their OCM. Departments are encouraged to conform to applicable university Web design standards.
Use of University Web Pages
University and departmental Web pages must be informative and consistent with the mission of the University of Arkansas at Pine Bluff. University policies and regulations must be adhered to. The university Web servers may not be used for any activity prohibited by law.
Any person or group approving Web pages information must be aware of and follow university policies regarding confidentiality, harassment and computer usage. University OCMs are not permitted to use copyrighted images, text, or software without written, documented permission.

Social Media

The official social media sites for the University of Arkansas at Pine Bluff are as follows:
Facebook -
Twitter -
YouTube -
Wordpress -
Instagram -
SoundCloud -

Use the acronym of the institution in your name, handle and hashtags (see example)

  • UAPB Office of Recruitment
  • UAPB Historians
  • @Uapb_Sigmas1914
  • #uapb140fc

Be Clear

Don’t put any spin on your information. Your content is reflective of the institution. Don’t retweet or share unreliable information. 

Be Objective

You may be contacted about issues and concerns about your area. Resolve complaints and grievances, don’t become the source of them.

Be Consistent

Add engaging content on a regular basis. Visitors will only check as often as you post. 

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As an online content manager, you are responsible for maintaining accurate, engaging, and accessible content for all that visit your area. It is the aspiration of this guideline that all online content managers (OCMs) subscribe to this code. As an institution, we aspire to instill in all that manage webpages on to maintain the highest ethical standards when maintaining digital content. The items below outline the expectations of the responsibility you have assumed. If there are any questions, please contact the webmaster.
  1. Be open and truthful. When consumers land on our pages, they assume the content is accurate. It is your duty as an online content manager to ensure this occurs. Your page(s) should be free of errors, broken links, and illegal images. Your content should also be accessible to all that visit the page, regardless of impairment.
  2. Respect and protect intellectual property. As online content managers and more specifically University of Arkansas at Pine Bluff employees, it’s our responsibility to protect the intellectual property rights of others including personal data and all electronic media and files. As web professionals, we have a duty and a fiduciary responsibility to protect the integrity by adopting and implementing best practices of our data and to keep it secure. We should keep sensitive information confidential (whether we have signed a nondisclosure agreement or not).
  3. Be responsive. As web professionals, we owe it to our departments and consumers to respond to inquiries in a timely manner. Online content managers should be candid about their available response time and communicate that to customers in advance. It is important we set proper expectations in all communications with our clients and peers.
  4. Document written communications. As online content managers, it is our responsibility to effectively communicate to our clients and stakeholders. When making a request of the customer or when making promises, put them in writing. Despite our best efforts, disputes sometimes happen. Having a well-documented and agreed upon relationship will serve both parties. This should include all conversations about who does what and when, work to be performed, and timelines.

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Contact Us
Have a question or comment? Fill out the form below. 


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Office of Communications
University of Arkansas at Pine Bluff
1200 N. University Drive, Mail Slot 4981
Pine Bluff, AR 71601
Phone: (870) 575-8701 | Fax: (870) 575-4605